HOW TO PARTICIPATE

  1. Register HERE to participate.
  2. Buy your stock through registered distributors including Paramount, ALM, Liquid Mix and ILG. See T&Cs for full list.
  3. Participate in the fortnightly Cocktail Challenges to earn bonus points.
  4. Create the cocktail and add it to your menu.

To earn points for the challenges, you'll need to:

  1. Upload a photo of the drink or your menu on your venue’s Instagram featuring the product.
  2. Tag the William Grant & Sons brands you have used and include your recipe in the caption.
  3. Also include #AD in the caption.

Points will be tallied during the 10 weeks and the venue in each prize pool with the most points at the end will win the corresponding prizes from 1st to 5th place.

Use our points calculator to see how you are tracking throughout the competition.

THE CHALLENGES

MILAGRO 3 MAR - 16 MAR 2025 MILAGRO

600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED

TULLAMORE D.E.W 17 MAR - 30 MAR 2025 TULLAMORE D.E.W

600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED

MONKEY SHOULDER 31 MAR - 13 APR 2025 MONKEY SHOULDER

600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED

SAILOR JERRY 14 APR - 27 APR 2025 SAILOR JERRY

600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED

REYKA 28 APR - 11 MAY 2025 REYKA

600 BONUS POINTS + AN ADDITIONAL 150 POINTS IF A DE KUYPER LIQUEUR OR SCHNAPPS IS USED

PRIZES

New Orleans
Win a trip to New Orleans! SEE PRIZES
2 Nights at the snow
Win 2 Nights at the Snow! SEE PRIZES
Sail day
Win a Sail Day with the Crew! SEE PRIZES
Hijinx Hotel
Win an Afternoon at Hijinx Hotel SEE PRIZES
Dinner Prize
$500 Cash for a Team Dinner SEE PRIZES